Women are key players in the bitcoin revolution.getty
As of this week we find ourselves participating in a new economy that is at least partially underwritten by bitcoin. To mark International Women’s Day, I was curious to explore the evidence for how women in bitcoin are helping drive adoption of bitcoin in the U.S. and beyond. Below are some examples of how women are elevating their financial influence and the ways that bitcoin naturally fits into that story. I also caught up with a few of the women who work in the bitcoin industry and were kind enough to share their thoughts.
Shifting the Household Financial Paradigm
Historically, popular culture often portrayed men as the family financiers while women managed daily household tasks. Yet modern surveys refute that outdated model. A recent study revealed that about 84% of women say they are responsible for their family’s finances, from paying bills to setting up budgets to managing savings and debt obligations. Perhaps an even more remarkable figure is that almost all women in couples (94%) report being actively involved in shaping household financial decisions.
This data underscores that many women are effectively acting as Chief Financial Officers for their families, drawing on an array of skills: budgeting, strategic planning, and long-term goal setting. From a macro perspective, when women hold the reins of household money management, they are more likely to research emerging financial tools, seek out growth assets, and balance risk with the objective of stable wealth creation.
Women bring a fresh, dynamic perspective to Bitcoin as they establish their presence in the space—many for the first time. This is a pivotal moment to foster a more inclusive and equitable financial system. Historically, women have been key drivers of economic transformation, and as they embrace Bitcoin, they contribute to its adoption and mainstream acceptance.
Tim Draper once predicted that women would be a major force in Bitcoin’s rise, citing their strong influence as consumers and the potential for widespread retail adoption. Additionally, women tend to approach problem-solving with open-mindedness, creativity, and a community-driven mindset.
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When I introduce Bitcoin to women, I often see their entire perspective shift as they recognize its potential—not just as an investment, but as a vehicle for financial empowerment. By leveraging their ability to build networks, drive education, and advocate for broader adoption, women can play a leading role in shaping the future of Bitcoin and decentralized finance.
– Megan Nilsson, Host of the
Women in Bitcoin: Outperforming with Discipline
The same dynamism that propels women into leading family finances is manifesting in broader capital markets. Just a few decades ago, popular commentary portrayed the stock market as male-dominated territory. Contemporary data shows a different picture: nearly 60% of U.S. women invest in stocks, and a significant percentage identify as the primary decision-makers for investments.
What’s more, women control about one-third of U.S. financial assets overall, indicating they hold substantial influence in shaping financial strategies on both a micro (household) and macro (wealth-building) level. This upward trend is part of an ongoing shift in how households and families distribute tasks involving money and investments. Anecdotal evidence and formal studies alike point out that women, on average, may achieve higher returns by sticking to disciplined strategies, trading less frequently and focusing on fundamentals.
A common misconception is that Bitcoin is ‘too expensive’—in reality, this is a matter of unit bias. Many people don’t realize you can own fractions of a Bitcoin, and by that measure, it’s still incredibly early and relatively cheap when you compare it to traditional assets.
If women empower themselves with the basic knowledge of how Bitcoin works, they’ll see that we’re just at the beginning of its potential, making it a compelling opportunity rather than an exclusive, high-priced investment.
– Hailey Lennon, General Counsel,
The idea that female investors often excel is well-substantiated. In one analysis, women outperformed men by an average of 1.8% annually. This may stem from a tendency toward longer-term thinking and lower-risk trading behaviors. The data challenges the narrative that successful investment strategies demand high-frequency trades or constant market watching. The approach many women adopt — methodical, patient, and intentional — can yield better outcomes, particularly when we consider the reality that impatience and speculation often damage portfolios more than they help.
This is a natural fit with bitcoin, which advances an ethos of low-time preference. Although volatile in the short term, bitcoin’s purchasing power tends to appreciate significantly when it is held for five years or more. It’s logical that women would apply the same measured, strategic mindset that use when investing in traditional assets to an emerging form of money like bitcoin.
Adapting Expertise to Bitcoin
The ability to budget, plan, and invest for the long haul makes women naturally equipped to explore alternative asset classes. There is a crucial distinction to be made: bitcoin stands apart from the wide array of so-called “crypto tokens.” Bitcoin’s design and infrastructure differ from platforms that aim to replicate some of its features without its security model and decentralized consensus. For women who already manage finances with an eye for sustainability and security, these structural advantages can be instinctively appealing.
I always recommend doing your own research on any investment. The more I learn about Bitcoin, the more I trust this trustless financial system. The network has had zero downtime since it launched in 2009 and has never been hacked.
Over the course of bitcoin’s history, the price has risen and fallen consistently, but has also continued to trend upwards over time. I consider Bitcoin the greatest savings account and opportunity of our generation.
– Kelley Weaver, CEO of& Founder of
In practice, adopting bitcoin can be seen as an extension of the same philosophy that leads to strong household budgeting and successful stock investing: careful research, understanding an asset’s intrinsic properties, and integrating it into a balanced investment strategy. Many women are turning that analytical lens toward the fundamental dynamics of bitcoin, including its finite supply and censorship-resistant framework. These qualities resonate strongly with those who value planning for an uncertain future, preserving long-term purchasing power, and avoiding overexposure to traditional financial intermediaries.
Women in Bitcoin Show Surging Interest
The percentage of women who hold digital assets has been rising significantly, with one survey showing that women’s share of ownership jumped from 29% to 34% in a single quarter. Bitcoin remains the focal point for many newcomers to crypto, as it’s the best-known protocol with the longest track record and the most institutional infrastructure. The broader principle is that women, who already wield substantial financial clout in household decisions, are increasingly integrating bitcoin into the toolkit of assets they monitor and consider for portfolio allocation.
Bitcoin is a permanent cornerstone in my investment approach. It’s not a speculative play, but a strategic long-term position against an unpredictable financial landscape. Bitcoin’s fixed supply cap serves as a hedge against inflation, and with the recent announcement from this administration of the Strategic Bitcoin Reserve, it has further validated my perspective and position.
Bitcoin’s growing adoption by global governments and institutions confirms its fundamental value proposition as a non-sovereign store of value.
–Evie Phillips, Founder of& Founding Board Member of Crypto Connect (Now
)
One reason for this pivot toward bitcoin is the desire for an alternative asset uncorrelated with conventional equities. Over the past several years, macroeconomic shifts have illuminated weaknesses in the traditional financial system, spurring many to look for stronger stores of value. Another factor is the emphasis on personal ownership and final settlement. Bitcoin transactions, once validated and included in a block, are impossible to reverse, offering a level of sovereignty that’s unfamiliar in a world dominated by credit-based money.
Women who consistently prioritize secure, long-term solutions for their families’ finances might view bitcoin’s fixed supply and decentralized validation as vital features. Such perspectives drive them to keep an open mind about integrating bitcoin into the broader scope of mutual funds, ETFs, and other financial instruments in their household’s portfolio.
Women In Bitcoin: Family, Community, and Follow-On Effects
The influence women hold in the family often extends to their children, relatives, and broader social networks. Mothers, aunts, and grandmothers serve as role models, teaching younger generations about financial literacy, saving, and investment principles. By incorporating bitcoin into these conversations, they can introduce children and teens to digital scarcity and the concept of sovereign ownership. That process plants the seed of understanding how open protocols function, potentially equipping future generations with the tools to navigate new financial frontiers.
A similar effect unfolds in local communities and professional circles, where women who have discovered the benefits and challenges of bitcoin can share their experiences, offer guidance, and help newcomers avoid pitfalls. Professional development and networking among women who work in bitcoin leads to downstream bitcoin adoption by end users. Once a critical mass of informed individuals test a technology, it tends to gain legitimacy, prompting others to follow suit.
Bitcoin serves as a store of energy that appreciates over time, rewarding those who hold it. It’s a powerful tool for financial freedom and stability. Today, I run my own company, BitcoinSports.Network, alongside my husband, where I get to focus on what truly excites me: Connecting with people and educating them about Bitcoin in fun, engaging ways through sporting events.
I used to be on the other side — hesitant, afraid of being "sold" something, and worried that my money would never be enough. Bitcoin gave me the opportunity to start a new chapter in my life, surrounded by like-minded people who are dedicated to doing what they love. Now, the sky’s the limit, and the journey ahead feels boundless.
– Frieda Bobay, Co-Founder of the
As we enter an era in which AI, bitcoin, and other disruptive technologies are rearranging the foundations of society, women in bitcoin are finding themselves on the front lines of wealth-building and investing. Many of the women I talked to are building companies, bringing new technologies to market, and playing a key role in driving the bitcoin movement forward.